Colgate Total: Mighty Mouth
Advertising Agency: Y&R RedFuse, New York
Illustrator: Ricardo Salamanca Matkovich – Salamagica CG-Art

Colgate Total: Intergalactic Mouth
Advertising Agency: Y&R RedFuse, New York
Illustrator: Ricardo Salamanca – Salamagica CG-Art

This OOH-Print campaign is part of the 2014 Luerze’s Archive Cannes Edition and one of the ads is the cover of the magazine.

Colgate Total: Mighty Mouth
Advertising Agency: Y&R RedFuse, New York
Illustrator: Ricardo Salamanca – Salamagica CG-Art

This OOH-Print campaign is part of the 2014 Luerze’s Archive Cannes Edition and one of the ads is the cover of the magazine.

Photographer: Antony Burchett – Trigger Shoots
Art Director: Gemini Mistry / Senior Art Director
Production Company: Cogent Elliott
Service Production Company: La Casa Films

April 25 is World DNA Day. Commemorating the discovery of the double helix structure of DNA in 1953 and the completion of the Human Genome Project in 2003.